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                                                                                                                                                                                                                                                                                                                                                    山東行吊廠家分析起重機行業發展變向
                                                                                                                                                                                                                                                                                                                                                    文章作者:system 上傳更新:2021-02-10

                                                                                                                                                                                                                                                                                                                                                    在全球起重機行業中,我國一直都占有舉足輕重的地位。除歐美發達國家外,東南亞、中東、非洲、北美等發展中國家對我國起重機產品也都有相當大需求。今天我們山東行吊廠家就從市場洞察、行業產品細分及行業機會、行業發展幾個方面為大家分享,重點剖析起重機行業,助力大家成功出海!

                                                                                                                                                                                                                                                                                                                                                    起重機行業出口現狀分析


                                                                                                                                                                                                                                                                                                                                                    從近四年,起重機行業出口量來看,整個行業是穩步上漲的。這主要是在“一帶一路”政策下,沿線國家如:印度、印尼、馬來西亞、泰國以及一些歐洲國家對機械產品的大量需求。2018年受出口退稅率下調政策影響,很多歐洲國家紛紛加入“反傾銷”陣列,使我國起重機行業出口受阻,出口同比增速從17年的3.11%降到2.60%。

                                                                                                                                                                                                                                                                                                                                                    二:起重機行業,產品分析及行業機會

                                                                                                                                                                                                                                                                                                                                                    (1)起重機行業細分產品出口市場分析

                                                                                                                                                                                                                                                                                                                                                    履帶起重機占整個外貿市場近50%的份額,主要在電力、市政、橋梁、石油化工、水利水電等建設行業應用廣泛。無論是發達國家還是發展國家對于道路交通建設都在大力扶持,其次是隨車起重機的下游市場是交通運輸、土木建筑、電力等行業的貨物裝卸及遠距離轉移貨物,整個市場的需求也很可觀。


                                                                                                                                                                                                                                                                                                                                                    (2)起重機產品全球熱搜對比:履帶起重機搜索熱度最高

                                                                                                                                                                                                                                                                                                                                                    我們來看一下履帶起重機和隨車起重機在Google的搜索趨勢和熱度。從網頁搜索、視頻搜索、購物搜索和圖片搜索這四個維度來看,整個起重機行業尤其是履帶起重機,在網頁、視頻和圖片搜索中都有較高的熱度。在購物搜索中隨車起重機和履帶起重機搜素熱度不分伯仲,但是搜索熱度除了19年的2月份搜索熱度持平外,其他時間搜索熱度都是錯開的,也就是說如果我們投放購物搜索廣告,可以將這兩種起重機的投放廣告分開投放。


                                                                                                                                                                                                                                                                                                                                                    行業未來發展機會

                                                                                                                                                                                                                                                                                                                                                    在最新的谷歌趨勢來看,歐美等發達國家如德國、英國、法國需求量還是比較大的,但由于反傾銷和一些產品質量因素,我國出口至發達國家的優勢并不明顯。所以要尋找一些新興市場來提升我們整體的銷量和利潤??ㄋ?、巴林、阿聯酋、新加坡、約旦這些國家都有較高的市場熱度,搜索量很高,可以著重去關注。

                                                                                                                                                                                                                                                                                                                                                    (1)起重機行業出口機遇分析

                                                                                                                                                                                                                                                                                                                                                    政策:“一帶一路”政策的不斷推進,帶動了沿線國家的貿易發展。這些國家的基礎設施建設力薄弱,給我們帶來很多機會。不過近年來國內的環保政策的不斷完善,也要求起重機行業要不斷研發新技術應對,但這也相對增加了企業的生產成本。另外,出口退稅率下調,起重機整體售價也會上漲,包括人民幣匯率波動,都有可能導致我們的競爭力下降。

                                                                                                                                                                                                                                                                                                                                                    產品:產品上我國起重機產品已發展成熟,且起重機產品在國際市場占據一定地位,呈穩定增長趨勢需重點開發。不過能源、原材料供應價格上漲、自主品牌缺乏、產品質量標準偏低仍是弊端。

                                                                                                                                                                                                                                                                                                                                                    市場:市場方面,企業可以通過利用更多元化的營銷方式開發新市場,新興國家市場需求量大,國內出口商少,競爭趨緩,利潤空間大。不過我們還要面臨一些老牌起重機企業和新興企業的沖擊,可以說機遇與挑戰并存。

                                                                                                                                                                                                                                                                                                                                                    (2)新興市場的新契機

                                                                                                                                                                                                                                                                                                                                                    起重機主要應用于基礎設施建設,“一帶一路”的國家中,多數國家基礎設施建設水平都比較低,如:非洲、泰國等。此外還有很多目前市場政策戰略合作國家如:俄羅斯。目前俄羅斯在大力開展基礎設施建設,在起重機的需求量上也會增加,俄羅斯起重機需求量在2018年同比增加了17%,這對起重機行業的發展來說是很有利的。要特別注意的是,履帶式起重機往年來都受市場歡迎,隨著政策的實施,相信其市場更為可觀。


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